Lawrence Herrera, owner and founder of LH Performance, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how strong is strong enough, keeping the training simple, and relating to athletes and coaches. Lawrence Herrera, CSCS, has been a strength and conditioning coach since 2003 and is the co-owner and founder of The Performance Ranch in Albuquerque, NM, and he is also the NSCA State Director for New Mexico. Over the last decade, Herrera has worked with professional endurance athletes, National Football League (NFL) players, United States national team athletes, collegiate athletes, and some of the best age group athletes from the region. Over the last four years, he has also had the opportunity to work with some of the best Ultimate Fighting Championship (UFC) fighters in the world. He has even helped several to title contention.