Jay DeMayo, strength and conditioning coach at the University of Richmond, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about training within a system but having flexibly, empowering athletes to make decisions in workouts, staying at one institution for 15+ years, books every coach should read, and knowing your role within the team setting. Jay DeMayo is in his 15th year as a strength and conditioning coach at the University of Richmond, and his eighth year working with the men’s basketball team. DeMayo is directly responsible for the strength training, conditioning, and flexibility development of the men and women’s basketball teams. He also educates the student-athletes on the proper nutrition to make sure their bodies are performing to their full potential. DeMayo has presented at numerous seminars and clinics in five different states and has coached and lectured for a month at Ningbo University in China. He came to Richmond from Indiana State, where he was a graduate assistant during the 2002 – 2003 academic year.