Steve Hess, Chief Performance Officer at Panorama Orthopedics and Spine Center, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about creating buy-in with sport coaches and athletes, becoming one of the first National Basketball Association (NBA) strength and conditioning coaches, and staying current in an ever-changing field. Steve Hess, MS, MATm, RTSm, CSCS, RSCC, is a 20-year professional basketball strength and conditioning coach based in Denver, CO. He is a co-owner and Chief Performance Officer at Panorama Orthopedics and Spine Center. Hess is a former co-owner of FORZA Fitness and Performance Center and is one of 12 trainers worldwide who sits on the Under Armour Performance Training Council. He is also the official spokesperson for the National Sports Center for the Disabled and is a member of National Basketball Association (NBA) Team Fit. In addition, Hess has been featured on NBA Inside Stuff, All-Access with Ahmad Rashad, NBATV, The Eating Network, Men’s Fitness, Men’s Health, Celebrity Sweat, and the Altitude Sports and Entertainment Network.