Ron McKeefery, Vice President of Performance and Education for PLAE, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how he got started with the Iron Game Chalk Talk, his involvement with the NSCA, the value in attending and putting on events, the future of the profession, decision paralysis, and creating culture in the weight room. Ron McKeefery, MA, CSCS,*D is the Vice President of Performance and Education for PLAE and has been working as a strength and conditioning coach at the professional and collegiate level for over 20 years. McKeefery was named the Collegiate Strength Coach of the Year in 2008 and 2016, and has had the privilege of working with over 80 players that have gone on to play in the National Football League (NFL). In addition to a successful coaching career, McKeefery is also the best-selling author of “CEO Strength Coach.